Built to run your operation.

Revenue operations isn't a tool you install. It's a function that has to run inside your business every day — someone making sure the leads get answered, the pipeline stays active, and the customers stay. That's what we do.

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Josh Shaner, Founder

I ran accounts at Ogilvy, Crispin, and Media Arts Lab. That meant managing client P&Ls, coordinating every department, and being the person who answered when results didn't show up.

Across those accounts, I saw the same gap hundreds of times: businesses generating leads they weren't capturing. The creative works. The awareness builds. Then a lead sits untouched for three days. Sales assumes marketing is following up. Marketing assumes sales has it. The CRM just logs it. It falls through.

I left the agency side and went directly inside service businesses. Orthodontic practices. Real estate teams. Wholesale operations. Mortgage companies. Same gap everywhere. Leads were there, systems to work them weren't. Someone was generating demand. Nobody was running the revenue operation that was supposed to capture it.

That function has a name at bigger companies: revenue operations. It connects marketing, sales, and post-close retention into a system that runs. Most service businesses don't have it. They need it. Nobody built it for them.

Braive is that function. Outsourced, operator-run. We prove the model before any long-term discussion.

Problems we solve.

Every service business we've worked with has the same four gaps. Different industries, different transaction sizes, different team structures — same gaps. Here's how we close them.

Inbound leads that don't get answered fast enough — and the deals go to whoever picked up first.

The sale went somewhere. It just didn't come to you.

Follow-up that stops after two attempts — and the pipeline goes cold.

Most of that pipeline was closeable. Following up once in a while isn't a system — it's a gamble.

Databases full of past contacts — and the revenue sitting in them, untouched.

You already paid to acquire those contacts. You're just not extracting the revenue from them.

Post-close silence — and the reviews, referrals, and repeat business that never happen.

Customers who bought once are your best source of what comes next. Most businesses never go back.

Every operation has its own variation — and that's exactly the kind of problem we're built for. We build systems that handle these jobs consistently, so your team can stay focused on the work that actually requires their judgment.

Worth a conversation.

Take the scorecard to see where your pipeline is exposed. Or skip it and talk to Josh directly.

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Built to run your operation.

Josh Shaner, Founder

Problems we solve.

Worth a conversation.

Tell us where your operation is leaking.