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Case Study

Simple New Account Platform (SNAP)

Brand Overhaul & Rapid Market Entry for SNAP SaaS
Challenge

Establishing a Market Presence for a Groundbreaking Product.

SNAP, a B2B SaaS startup in the banking industry, had developed a solution that significantly improved account opening efficiency and reduced errors for banks.

However, they faced the challenge of lacking a recognizable brand and market presence. With ambitious goals to secure a significant number of new banking clients by year-end, they needed a rapid deployment of their market strategy.

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Strategy

Rapid Brand Establishment and Market Penetration

To tackle this challenge, we employed a comprehensive strategy focused on speed and effectiveness:

  • Brand and Material Overhaul: Utilizing our 3DF methodology for market research and competitor analysis, we quickly updated, differentiated, and simplified SNAP's brand and marketing materials.
  • Agile Web Development: We used a no-code platform to swiftly set up, test, and launch a lead-generation landing page, followed by a comprehensive, conversion-focused website. This approach allowed for rapid iteration based on real-time user feedback.
  • Content Strategy: We developed and deployed over 12 pages of site content and SEO-focused editorial content to enhance organic search visibility and attract targeted traffic.
  • Email Automation Drip Campaign: Implemented an automated email sequence to nurture leads through the sales funnel by delivering timely, relevant content that encouraged further engagement and conversion.
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RESULTS

Rapid Market Entry and Increased Engagement

  • Leveraging AI and automation, we delivered a full brand messaging strategy and brand package within one week, rapidly establishing a professional market presence.
  • We swiftly set up, tested, and launched a lead-generation landing page, followed by a comprehensive, multi-page, conversion-focused website. This approach allowed for rapid deployment and iteration based on real-time user feedback.
  • Using custom AI agents, we developed and deployed over 12 pages of site content, SEO-focused editorial content, and automated email nurture campaigns.

"Leadership and strategic insights transformed our marketing efforts. Exceptional analytical skills and creative talent ensured deadlines were met, budgets maintained, and visions realized effectively."

Jim Huffstetler

Dir. of Client Development
SNAP | Zelus Automation Platform

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