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    • Speed To Lead
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Case Study

Simple New Account Platform (SNAP)

Using AI + Automation for Brand Overhaul & Rapid Market Entry for SNAP SaaS
Challenge

Establishing a Market Presence for a Groundbreaking Product.

SNAP, a B2B SaaS startup in the banking industry, had developed a solution that significantly improved account opening efficiency and reduced errors for banks.

However, they faced the challenge of lacking a recognizable brand and market presence. With ambitious goals to secure a significant number of new banking clients by year-end, they needed rapid deployment of a GTM strategy.

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Strategy

Rapid Brand Establishment and Market Penetration

To tackle this challenge, we employed a comprehensive strategy focused on speed and effectiveness:

  • Brand and Material Overhaul: Utilizing our AI-powered 3DF methodology for research, analysis, and design — we rapidly updated, differentiated, and simplified SNAP's brand and marketing materials.
  • Agile Web Development: We used AI-based no-code technology to swiftly set up, test, and launch lead-generation landing pages, followed by a comprehensive, conversion-focused website. This approach allowed for swift integration and rapid iteration based on real-time user feedback.
  • Content Strategy: We developed and deployed over 12 pages of site content and SEO-focused editorial content to enhance organic search visibility and attract targeted traffic in a matter of days, not weeks or months.
  • Personalized Email & LinkedIn Drip Campaign: Implemented an automated email and LinkedIn messaging sequence with AI-generated personalized ice breakers to nurture leads through the sales funnel by delivering timely, relevant content that encouraged further engagement and conversion.
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RESULTS

Rapid Market Entry and Increased Engagement

  • Leveraging AI and automation, we delivered a full brand messaging strategy and brand package within one week, rapidly establishing a professional market presence.
  • We swiftly set up, tested, and launched a lead-generation landing page, followed by a comprehensive, multi-page, conversion-focused website. This approach allowed for rapid deployment and iteration based on real-time user feedback.
  • Using custom AI platforms, we developed and deployed over 12 pages of site content, SEO-focused editorial content, and automated email nurture campaigns.
  • Taking growth hacking to a new level, we built an automation capable of scraping high-intent leads and personalizing outreach with custom ice-brakers for each prospect.

"Leadership and strategic insights transformed our marketing efforts. Exceptional analytical skills and creative talent ensured deadlines were met, budgets maintained, and visions realized effectively."

Jim Huffstetler

Dir. of Client Development
SNAP | Zelus Automation Platform

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