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Case Study

CUSO Home Lending

Driving Growth Amid Rising Interest Rates for CUSO Home Lending
Challenge

Navigating a Competitive Market with Rising Rates.

Amid a highly competitive regional landscape with rising interest rates and a shortage of inventory, CUSO Home Lending needed an innovative, responsive, and results-driven strategy to generate leads and boost loan volume. The urgency was heightened as the lending season was fast approaching.

Portland Head Lighthouse and the Atlantic Ocean at Fort Williams Park in Cape Elizabeth, Maine.
Strategy

Innovative Approaches to Lead Generation

To address these challenges, we implemented a multifaceted strategy:

  • Market Analysis: We used AI to conduct rapid, comprehensive analyses of the company, competition, cultural shifts, and market trends. This helped identify key opportunity audiences among first-time homebuyers, investors, and realtors.
  • Speed to Market: We prioritized the quick deployment of marketing initiatives, including landing pages, to capture demand during the critical lending season.
  • Digital Marketing Overhaul: We revamped the entire digital marketing strategy, enhancing targeting through SEO, paid search, and targeted social media advertising to reach our key target audiences.
  • Content Development: We fast-tracked the creation and deployment of educational content tailored for first-time buyers and realtors, positioning CUSO Home Lending as a trusted advisor in the home lending space.
CUSO landing Page
RESULTS

Exceptional Growth Metrics

  • Click-through rates increased by 126%.
  • We achieved a 23% improvement in cost per lead year-over-year.
  • Elevated brand visibility led to a 30% increase in qualified leads.
  • We saw a 63% increase in click-through rate and a 23% reduction in cost-per-click, significantly outperforming industry benchmarks.

"A deep passion for our business brought fresh, innovative ideas to our marketing campaigns. This infusion of creativity has breathed new life into our brand."

Lori Michaud
Lori Michaud

CEO
CUSO Home Lending

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