Boosting Revenue for Cooper Orthodontics with Database Reactivation (DBR)
Challenge
Increase Revenue Without Paying for New Leads
Cooper Orthodontics wanted to increase revenue without paying for new leads or adding extra work for their team. They needed a tech-driven modern solution and turned to Braive for the answer.
our approach
Implementing Database Reactivation (DBR)
Database Reactivation (DBR) is a cutting-edge strategy that leverages AI assistants and automated text messages to reconnect with dormant leads. Instead of manually reaching out to each potential client, our AI assistant handles the communication, saving countless hours and ensuring consistent follow-up.
Automated SMS Outreach: Our AI Assistant, Anna, sent automated text messages to nearly 1,000 dormant leads, effectively "waking them up" and initiating a conversation.
Driving Down the Funnel: Through these messages, Anna engaged leads by asking questions and providing answers to move them toward booking a free consultation.
Seamless Booking: Based on the leads' preferences for location and in-person or virtual appointments, Anna provided the appropriate free consultation links and clinic contact information.
RESULTS
Low Risk, High Reward
501 out of 982 inactive leads were successfully re-engaged.
61 leads actively reached out and requested contact information for a free consultation, uncovering $427,000 in potential revenue.
21 leads completed the process and became new patients, resulting in $147,000 in actual revenue.
"We gave Braive a list of our old contacts with little expectation because there was virtually no risk.
We ended up yielding some pretty incredible results without having to do much!"
